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However, he said the money isn't the focus. The site is a labor of love. Randy Kasper Randy K. But romance wasn't her ultimate goal go she checked out the vegetable-friendly site. These are very important considerations. Dating sites come with niches of their own. You can certainly promote a general dating site, which is intended for all ages and demographic groups. Sites such as EHarmony or Match. There are literally dozens of different niches out there — gay dating, lesbian dating, African American dating, and Latino dating come immediately to mind. But there are smaller niches, too, such as sports dating, men and women in uniform dating, married dating, no-strings-attached dating, and so on.
I know of one dating company that offers nearly 50 different niches. By promoting niche dating sites, rather than general ones, How to start a profitable dating website are more likely to find interested customers who know exactly what they want, and these people might be more prepared to sign up and pay. The less you have to deal with competition, the greater your chances of getting a paying customer to sign up under your affiliate link. Another thing to consider when promoting dating sites is how to get paid. Many dating affiliate programs have as many as three different compensation plans, and you should give some serious thought as to which one you choose: Pay per signup PPS — This one pays better, but it only pays if you can persuade someone to sign up for a dating site and pay to join.